What Is rel=”noopener” in WordPress? (Explained)

In the world of WordPress, you might come across various HTML attributes and tags, and one of them is “rel=”noopener”. But what does this code mean, and why is it important for your WordPress website? In this article, we will break down the concept of “rel=”noopener”” in plain English, making it easy for anyone to understand. Moreover, we will ensure that our explanations are SEO-optimized, enhancing the visibility and accessibility of your content to search engines.

1. Understanding the Basics

To comprehend “rel=”noopener””, we must first grasp the fundamental concepts:

  • rel Attribute: In HTML, the “rel” attribute stands for ‘relationship.’ It is used to define the relationship between the current document and the linked document or resource.

2. The Problem it Solves

Before we dive deeper, let’s understand the problem “rel=”noopener”” solves:

  • Security Concerns: When you include links in your WordPress content that open in a new tab or window (commonly done using the target=”_blank” attribute), there can be security risks. Malicious websites can exploit this to manipulate your website, potentially harming your users’ experience.

3. What is “rel=”noopener””?

Now, let’s break down “rel=”noopener”” in simple terms:

  • “rel” Attribute Value: In this context, “noopener” is a value assigned to the “rel” attribute. It’s used in conjunction with the “target” attribute when you create links in WordPress.

4. How Does “rel=”noopener”” Work?

To better understand how “rel=”noopener”” works, let’s explore its functionality step by step:

  • Link Creation: When you create a link in your WordPress content and use the “target=”_blank”” attribute to make it open in a new tab or window, adding “rel=”noopener”” to the link tells the browser to open the linked page in a way that prevents the new page from controlling the referring page (your WordPress site).
  • Preventing Manipulation: This prevents the linked page from accessing and potentially manipulating the original page. In simple terms, it puts a protective barrier around your website.

5. Why Is “rel=”noopener”” Important?

Now that we understand how “rel=”noopener”” works, let’s explore its importance:

  • Security: The primary reason to use “rel=”noopener”” is security. It protects your website and users from potential threats posed by malicious or compromised external websites.
  • User Experience: By safeguarding your website, “rel=”noopener”” ensures that your users have a safe and uninterrupted browsing experience. It prevents unwanted pop-ups, redirects, or other interference from the linked page.

6. SEO Benefits of Using “rel=”noopener””

To optimize your WordPress website for search engines, you should also consider the SEO benefits of using “rel=”noopener””:

  • Page Loading Speed: When a linked page opens in a new tab without “rel=”noopener””, it can consume additional resources, slowing down your site’s performance. This can negatively impact your SEO ranking, as search engines favor faster-loading pages.
  • User Experience: Google and other search engines prioritize user experience. Ensuring that your website opens links in a secure and hassle-free manner with “rel=”noopener”” can boost user satisfaction and improve your SEO ranking.
  • Trustworthiness: Search engines value trustworthiness. By using “rel=”noopener””, you show that you care about your users’ security, which can enhance your site’s credibility in the eyes of search engines.

7. How to Implement “rel=”noopener”” in WordPress

Now, let’s learn how to implement “rel=”noopener”” in your WordPress content:

  • Classic Editor: If you’re using the classic editor in WordPress, follow these steps:
    • When adding or editing a link, click on the link options.
    • In the ‘Link Options’ dialog, find the ‘Open link in a new tab’ checkbox and check it. WordPress will automatically add the “rel=”noopener”” attribute for you.
  • Block Editor (Gutenberg): For those using the block editor (Gutenberg), the process is even simpler:
    • When adding or editing a link block, click on the block settings in the right sidebar.
    • Under ‘Link Settings,’ check the ‘Open in New Tab’ option. Gutenberg will include “rel=”noopener”” in the HTML automatically.

8. Checking for “rel=”noopener””

To ensure that “rel=”noopener”” is working correctly, follow these steps:

  • Inspect Element: Right-click on the linked text or element and select ‘Inspect’ or ‘Inspect Element’ (depending on your browser). This opens the browser’s developer tools.
  • View the HTML: In the developer tools, navigate to the HTML code for the link.
  • Verify “rel” Attribute: Look for the “rel” attribute within the link’s HTML code. It should contain “noopener” if the attribute is correctly implemented.

9. Conclusion

In conclusion, “rel=”noopener”” in WordPress is a simple yet crucial attribute that enhances both the security and SEO-friendliness of your website. By using “rel=”noopener””, you protect your site from potential threats and create a more secure browsing experience for your users. Moreover, search engines appreciate the added security and improved user experience, which can positively impact your SEO ranking.

Implementing “rel=”noopener”” in WordPress is easy, and it’s a small step that can make a big difference in the safety and performance of your website. So, the next time you add a link to your WordPress content, remember to check the “Open in New Tab” option and ensure that “rel=”noopener”” is doing its job behind the scenes.

By understanding and using “rel=”noopener”” effectively, you not only make your WordPress site safer but also more SEO-friendly, ultimately benefiting both your website and your audience.

10. SEO-Optimized Tips

To further enhance the readability, visibility, and accessibility of this article to search engines, here are some SEO-optimized tips:

  • Keyword Usage: Ensure that your target keywords, such as “rel=”noopener””, are naturally integrated into the content. Avoid keyword stuffing, as it can harm your SEO.
  • Header Tags: Use header tags (H1, H2, H3, etc.) to structure your content. This helps search engines understand the hierarchy of your information.
  • Images: Use relevant images with descriptive alt text. Alt text helps search engines understand the content of images, improving your SEO.
  • Internal Links: Include internal links to other relevant articles or pages on your WordPress site. Internal linking helps search engines navigate your website and can improve ranking.
  • External Links: When referencing external sources, link to reputable websites. This can enhance your content’s credibility and SEO.
  • Mobile Optimization: Ensure that your website is mobile-friendly, as Google considers mobile-friendliness when ranking pages.
  • Meta Description: Craft a compelling and concise meta description that includes your target keywords. This is the snippet that appears in search results and can influence click-through rates.
  • Quality Content: Finally, focus on delivering high-quality, informative, and engaging content. Valuable content is more likely to attract readers and earn backlinks, both of which can boost SEO.

By following these SEO best practices, you can maximize the impact of your article, making it more accessible and visible to search engines and, ultimately, reaching a broader audience.