20 Best WordPress Newsletter Plugins

Creating a WordPress newsletter is a fantastic way to engage with your audience and keep them updated on your latest content or offers. To make this process easier and more efficient, there are various WordPress newsletter plugins available. In this article, we’ll explore the 20 best WordPress newsletter plugins, breaking down their features and providing step-by-step guides for using them.

20 Best WordPress Newsletter Plugins

1. Mailchimp for WordPress:

Mailchimp for WordPress is a versatile plugin that allows you to seamlessly integrate your WordPress website with your Mailchimp account. This enables you to collect email addresses and send newsletters effortlessly.

Features:

• Sign-up Forms: Easily create customizable sign-up forms to capture email addresses.
• Integration: Connect your WordPress site with your Mailchimp account.
• Automation: Automate your email marketing campaigns.
• Analytics: Track the performance of your newsletters.

Step-by-step Guide:

1. Install the plugin from the WordPress dashboard.
2. Connect it to your Mailchimp account.
3. Create sign-up forms and place them on your site.
4. Start sending newsletters.

2. Newsletter:

Newsletter is a comprehensive newsletter plugin with user-friendly features, making it suitable for both beginners and experienced users.

Features:

• Drag-and-Drop Builder: Easily create newsletters with a drag-and-drop builder.
• Subscription Forms: Build customizable subscription forms.
• Analytics: Monitor the performance of your newsletters.
• Autoresponders: Send automated follow-up emails.

Step-by-step Guide:

1. Install and activate the Newsletter plugin.
2. Create a newsletter campaign.
3. Design your newsletter using the drag-and-drop builder.
4. Add subscription forms to your website.
5. Monitor your newsletter’s performance.

3. SendinBlue:

SendinBlue is an all-in-one marketing platform that includes email marketing, SMS campaigns, and marketing automation.

Features:

• Email Marketing: Send newsletters and transactional emails.
• Marketing Automation: Create automated workflows.
• Segmentation: Segment your email list for targeted campaigns.
• Analytics: Track email performance.

Step-by-step Guide:

1. Install the SendinBlue plugin.
2. Connect it to your SendinBlue account.
3. Create and send newsletters.
4. Set up marketing automation workflows.
5. Analyze your email campaigns.

4. Constant Contact:

Constant Contact is a popular email marketing service that offers a WordPress plugin for easy integration.

Features:

• Email Templates: Use customizable email templates.
• List Management: Manage your email list.
• Tracking: Monitor email open rates and click-through rates.
• Autoresponders: Set up automated email sequences.

Step-by-step Guide:

1. Install and activate the Constant Contact plugin.
2. Connect your Constant Contact account.
3. Create and send newsletters.
4. Use templates for professional-looking emails.
5. Analyze email performance.

5. OptinMonster:

OptinMonster is a lead generation plugin that helps you grow your email list with eye-catching opt-in forms.

Features:

• Exit-Intent Technology: Show opt-in forms when visitors are about to leave.
• A/B Testing: Test different opt-in forms for effectiveness.
• Integration: Connect with popular email marketing services.
• Analytics: Track conversion rates.

Step-by-step Guide:

1. Install and activate OptinMonster.
2. Create and customize opt-in forms.
3. Set targeting rules, such as exit-intent triggers.
4. Connect with your email marketing service.
5. Monitor conversion rates.

6. Bloom:

Bloom is an email opt-in and lead generation plugin created by Elegant Themes, known for their Divi theme.

Features:

• Multiple Opt-in Types: Choose from various opt-in form types.
• Design Customization: Customize the appearance of your forms.
• Integration: Connect with email marketing platforms.
• A/B Testing: Test different opt-in form designs.

Step-by-step Guide:

1. Install and activate the Bloom plugin.
2. Create and customize your opt-in forms.
3. Set up integration with your email marketing service.
4. Monitor the performance of your opt-in forms.

7. MailPoet:

MailPoet is an all-in-one newsletter plugin that allows you to send newsletters directly from your WordPress dashboard.

Features:

• Drag-and-Drop Builder: Create newsletters with ease.
• Subscription Forms: Add subscription forms to your website.
• List Management: Manage your email list within WordPress.
• Statistics: Track the success of your campaigns.

Step-by-step Guide:

1. Install and activate MailPoet.
2. Create a newsletter.
3. Design it using the drag-and-drop builder.
4. Add subscription forms to your website.
5. Analyze newsletter performance.

8. ConvertKit:

ConvertKit is a powerful email marketing platform known for its simplicity and automation capabilities.

Features:

• Automation: Set up automated email sequences.
• Segmentation: Segment your email list based on user behavior.
• Landing Pages: Create landing pages to collect leads.
• Analytics: Monitor email campaign performance.

Step-by-step Guide:

1. Install the ConvertKit plugin.
2. Connect it to your ConvertKit account.
3. Create email sequences and forms.
4. Design landing pages.
5. Analyze email campaign data.

9. WP Subscribe:

WP Subscribe is a lightweight newsletter plugin that focuses on simplicity and functionality.

Features:

• Integration: Easily connect with popular email marketing services.
• Customizable Forms: Customize the appearance of your subscription forms.
• Shortcode Support: Add subscription forms anywhere on your site.
• Widget Integration: Place forms in your site’s widgets.

Step-by-step Guide:

1. Install and activate the WP Subscribe plugin.
2. Connect with your email marketing service.
3. Customize subscription forms.
4. Add forms to your website using shortcodes or widgets.

10. Mailster:

Mailster is a full-featured newsletter plugin that turns your WordPress site into a powerful email marketing platform.

Features:

• Drag-and-Drop Builder: Create newsletters with ease.
• Autoresponders: Set up automated email sequences.
• Statistics: Monitor the performance of your emails.
• List Management: Manage your email list.

Step-by-step Guide:

1. Install and activate the Mailster plugin.
2. Create newsletters using the drag-and-drop builder.
3. Set up autoresponders for automated emails.
4. Analyze email campaign statistics.
5. Manage your email list within WordPress.

11. SendPress:

SendPress is a user-friendly newsletter plugin that allows you to create and send newsletters directly from your WordPress site.

Features:

• Drag-and-Drop Editor: Easily design newsletters.
• Subscription Forms: Add forms to your website.
• Analytics: Track open rates, click-through rates, and more.
• List Management: Manage subscribers within WordPress.

Step-by-step Guide:

1. Install and activate SendPress.
2. Create newsletters using the drag-and-drop editor.
3. Add subscription forms to your website.
4. Monitor email campaign performance.
5. Manage your subscriber list.

12. Jackmail:

Jackmail is an email marketing plugin with a focus on simplicity and integration with WordPress.

Features:

• Newsletter Builder: Create newsletters with a user-friendly editor.
• List Management: Manage your email list within WordPress.
• Integration: Easily connect with popular email services.
• Analytics: Monitor email campaign performance.

Step-by-step Guide:

1. Install and activate Jackmail.
2. Create newsletters using the built-in editor.
3. Manage your subscriber list.
4. Connect with your preferred email service.
5. Analyze email campaign data.

13. MailOptin:

MailOptin is a lead generation and email marketing plugin that helps you grow your email list.

Features:

• Opt-in Forms: Create eye-catching opt-in forms.
• A/B Testing: Test different opt-in form designs.
• Automation: Set up automated email sequences.
• Integration: Connect with email marketing services.

Step-by-step Guide:

1. Install and activate MailOptin.
2. Create and customize opt-in forms.
3. Perform A/B testing for optimization.
4. Set up automated email sequences.
5. Connect with your email marketing service.

14. Icegram:

Icegram is a versatile messaging plugin that includes popups, messenger bars, and toast notifications, making it useful for newsletter sign-ups.

Features:

• Multiple Message Types: Use popups, messenger bars, and toast notifications.
• Targeting: Show messages to specific users.
• Integration: Connect with email marketing services.
• Design Customization: Customize message appearance.

Step-by-step Guide:

1. Install and activate Icegram.
2. Create and customize messages.
3. Set targeting rules for displaying messages.
4. Integrate with your email marketing service.

15. Popup Maker:

Popup Maker is a plugin designed specifically for creating popups, making it a great choice for newsletter sign-up forms.

Features:

• Popup Builder: Create custom popups for your website.
• Targeting: Show popups to specific users.
• Trigger Options: Choose when popups appear.
• Analytics: Track popup performance.

Step-by-step Guide:

1. Install and activate Popup Maker.
2. Create custom popups.
3. Set targeting rules for displaying popups.
4. Choose trigger options.
5. Analyze popup performance.

16. ThirstyAffiliates:

ThirstyAffiliates is a plugin designed for affiliate marketers, but it can also be used to manage and cloak your affiliate links in newsletters.

Features:

• Affiliate Link Management: Organize and cloak affiliate links.
• Analytics: Track affiliate link clicks.
• Integration: Easily insert affiliate links into newsletters.

Step-by-step Guide:

1. Install and activate ThirstyAffiliates.
2. Add and manage your affiliate links.
3. Use the plugin to insert affiliate links into newsletters.
4. Monitor affiliate link click statistics.

17. WP Notification Bars:

WP Notification Bars is a plugin that allows you to create notification bars for various purposes, including newsletter sign-ups.

Features:

• Custom Notification Bars: Create bars for promotions or newsletter sign-ups.
• Design Customization: Customize the appearance of notification bars.
• Integration: Add newsletter sign-up forms.

Step-by-step Guide:

1. Install and activate WP Notification Bars.
2. Create custom notification bars.
3. Add newsletter sign-up forms to the bars.
4. Display notification bars on your website.

18. Newsletter Signup Popup:

Newsletter Signup Popup is a straightforward plugin focused on creating popup newsletter sign-up forms.

Features:

• Popup Forms: Create simple popup forms for newsletter sign-ups.
• Design Customization: Customize the appearance of the popups.
• Integration: Connect with email marketing services.

Step-by-step Guide:

1. Install and activate Newsletter Signup Popup.
2. Create and customize popup forms.
3. Integrate with your email marketing service.
4. Display popup forms on your website.

19. Yeloni Exit Popup:

Yeloni Exit Popup is a plugin designed to capture visitor attention as they are about to leave your site.

Features:

• Exit-Intent Popups: Show popups when visitors are leaving.
• Design Customization: Customize the appearance of exit popups.
• Integration: Connect with email marketing services.

Step-by-step Guide:

1. Install and activate Yeloni Exit Popup.
2. Create exit-intent popups.
3. Customize the design of the popups.
4. Integrate with your email marketing service.

20. Popup by Supsystic:

Popup by Supsystic is a versatile plugin that allows you to create various types of popups, including newsletter sign-up forms.

Features:

• Popup Types: Create different types of popups.
• Design Customization: Customize popup appearance.
• Integration: Connect with email marketing services.
• Targeting: Show popups to specific users.

Step-by-step Guide:

1. Install and activate Popup by Supsystic.
2. Create and customize popups.
3. Integrate with your email marketing service.
4. Set targeting rules for displaying popups.

In conclusion, there are numerous WordPress newsletter plugins available to cater to your specific needs. Whether you want a comprehensive email marketing solution or a simple popup for newsletter sign-ups, you can find the right plugin for your WordPress website. Follow the step-by-step guides provided for each plugin to get started and enhance your website’s email marketing capabilities. With these plugins, you can effectively engage with your audience and keep them informed about your latest updates and offerings.