Many have tagged 2017 as a year of change in the SEO world. A lot of things must be done differently by website owners seeking to maintain their visibility on search engines. Since a high ranking on search engines is an important marketing tool for a business owner, understanding how to maximize SEO content would be a great advantage.
And to understand and optimize SEO in 2017, there are some great tools that website owners must learn about. These tools would help business owners work smarter when implementing SEO techniques and minimize avoidable waste of time and resources. So, to assist you with your search engine optimization goals, I have compiled some great SEO tools that should be in your toolkit.
Google Analytics
If you are conversant with search engine optimization, you have heard about Google Analytics. It is safe to say that it is one of the best SEO tools you can leverage. Looking for a way to understand your site visitors, Google Analytics is what you need.
With this SEO tool, you will get insight into what visitors to your website are searching for, how often they visit your page, and how many minutes or hours they spend on it. Google Analytics reveals how much traffic you are getting on your site so that you can decide on whether you need to gain more visitors or not.
GTMetrix
One of the ways that you can stay relevant in search engine optimization is to ensure that your site is mobile-friendly and loads quickly. And with GTMetrix, you can determine the speed at which your website loads. In addition, you can use this tool to run a diagnosis on your site, so you know how to improve its output to influence a higher ranking on search engines.
Screaming Frog SEO spider tool
This SEO tool needs to be in your toolbox. It works as your site’s auditor. Once you download it, all you have to do is input your web address and allow it to take a spin through your site. It will show all that has happened on your website and reveal details about page titles, redirects, meta tags, internal backlinks, error status codes, and much more. You can identify areas to improve and import the report to CSV.
Google Search Console
If you think you want to know how your web page appears in search engines, then Google Search Console has got you covered. With this tool, you can view your site as it appears on search engines, and you will also learn how to make your site interact better with its users. It reveals errors on your site and successful clicks to your page. SEO experts believe that minimizing mistakes and making your site more user-friendly can enhance the visibility of your website in the search engine.
Google Trends
The ability to analyze the new trends of things, especially businesses, equips you with the opportunity to realign your priorities to fit into the future techniques of building a consistent online presence for your business. And that is where Google trend fits in.
This SEO tool shows you the difference between what people searched for on the internet a few days or weeks ago and the information they are currently searching for concerning the theme of your website. With this, you will know how to keep updating your content and the relevant topics for new content. It’s basically about finding the trending issues and providing detailed answers to them.
SEMrush
If you need a perfect keyword research tool, then get this app. With this tool, you will find the trending keywords in your niche. Then, you will find suggestions of similar keywords that make your content look creative. Furthermore, you can view fast-paced sites that have already spun the keywords into their content and how it has boosted their search engine rankings. And for the money lovers, SEMrush shows you the per click worth of a trending keyword.
Grammarly
Based on recent developments, SEO is set to favor quality over quantity. So, you can’t just write anything; stuff it with the right keywords and score cheap visibility on search engines. It does not work that way anymore.
Now, you need to incorporate innovative linguistics over keywords, and the best app to assist you with that is Grammarly. This app identifies grammatical errors in your content and suggests the right words. Also, when you use this app, you will learn not to repeat keywords unnecessarily. In addition to that, Grammarly teaches good word pairs.
