The ever-advanced globalized era had urged businesses to effectively market their products and services so as to overrun their counterparts.
However, the incorporation of digitalization has made those conventional marketing strategies obsolete.
To a greater extent, this development has evolved digital marketing for B2C organizations to showcase their products and to allure the audience over several digital platforms.
But Why Social Media Marketing?
The possession of the users’ volume of over 3.5 billion, has been a concrete reason why marketers have inclined towards embracing social media as a competent marketing platform.
Even though committed social marketing efforts will aid in generating exceptional outcomes; also, conceding a fanatical service experience could lead 71% of the happy consumers to further recommend the brand.
While, in my perception, merely fixing a Social Media Campaign might not dispense desired results.
Thereby, effectively leveraging the social media platform is important for a better ROI and an enhanced volume of B2C sales leads, which can be discussed within the subsequent sections.
Inculcate these social media marketing tactics for generating B2C sales leads:
1. Elevate Customer Experience by AI
Customer Experience (CX) is nothing, but an insight of the buyers about how the corporate treats them.
CX holds the potential to directly influence the purchasing behavior of the purchasers.
Customer Experience is, as well, considered a major contributing think to building loyalty among prestigious shoppers.
Findings from the 2019 State of Customer Journey Management and CX Measurement report, maybe a paragon for this, which states that the importance of CX is protected by 87% of marketers.
On the contrary, bad customer experience could also cost you future sales.
Just imagine!
Losing one-fifth to one-third of your customers during a single day… Isn’t it frightening?
The PWC survey, as an example, had shown that due to the bad customer experience, customers stop interacting even with their loved brand.
The above instances are quite noteworthy, isn’t it?
But, why is CX imperative for B2C and the way to reinforce it?
Customer Experience is crucial for the companies to:
Improve Customer retention
Improve customer satisfaction
Increase cross-selling and up-selling
Execute it by making robust AI, operable.
Since AI is assisting the users in almost every sphere, social media marketing isn’t any exception though.
According to the newest State of selling Report, 84% of marketers are using AI, which is 29% up than in 2018. Let’s dig deeper to research the features of AI for Customer Experience:
Fulfilling Customers’ Immediacy
A majority of the consumers desire to possess rapid responses from the companies . Considering this fact, the marketers are now counting on Social Chatbots so as to affect this immediacy.
Manual follow-ups are certainly a time-consuming process, which could impulse an opportunity to cause bounce of the sales funnel.
Hence, tons of your time and resources might be saved merely by embracing chatbots over manual workflows.
A study by Mimi_An from Hubspot revealed that 40% of the purchasers don’t care whether or not they are interacting with a bot or a person, as long as they’re getting assisted for the assistance, they really seek.
Social Insights with Deeper Details
AI possesses the potential to seek actionable insights from social posts at scale. AI automatically labels various attributes of the posts consistent with your preference, which helps the marketers to plan for future marketing actions so on converting the prospects into final sales.
Now, after retaining an optimum customer experience, marketers should draw up their attention toward extensive customer reach.
Let us determine, how!
2. Encompass Paid Social Media Advertisements
Owing to the huge volume of rivals across the social media platforms, the likelihood of achieving organic reach is probably going minimal.
As a consequence, B2C marketers are embracing the paid media as their prime aspect of social media marketing. Is paid social media worth it?
According to the stats, 14 -17% of the users get converted by paid Ads, while another 25% responds by visiting the shop or the website after watching the ad.
Multiple benefits related to the paid social media ads are worth mentioning here:
Lowest CPM (Cost Per Mile)
One of the chief advantages of Social Media ads is that the lowest CPM rates, which technically, is that the cost required to succeed in 1000 people.
In contrast to the traditional ads; the marketers, on the social media platform, merely need to allocate but $3 to succeed in a 1000 targeted audience.
Reaching Targeted Audience
Unlike conventional ads, paid social media renders the choice to the marketers for selecting their targeted audience. This approach ensures the ad to succeed in ideal customers that collectively enhance the general efficacy of the ad campaign .
Facebook ads, for instance , allow the marketer to settle on the acceptable demographics to filter the audience like location, age, gender, language, then forth.
B2C marketers could even be more specific with the small print like relationship status and individuals’ interests.
Despite Facebook, other social media platforms like Instagram, Twitter, and Linkedin even have the choice to settle on the audience .
Measurable Outcomes
Another prominent aspect of social advertisements has measurable campaign results.
This feature enables marketers to use real-time data to require necessary actions or realign the campaign, if necessary.
The ad analytics also assist the B2C marketers to spot the basis cause, in case, the advertisement has been unable to supply satisfactory results. Marketers could readjust the campaigns to convert the failed campaign into a successful one.
3. Promote User-Generated-Content (UGC)
User-Generated Content may be a a part of social media custom content strategy, which specifically encourages the purchasers to share the individual experience with a brand.
The marketers, then, utilize the customer’s experience to get brand awareness and to make a buzz over several digital media platforms.
The UGC content might be in any form like video, pictures, memes, or texts.
Does UGC hold enough potential? …I’m glad you asked! Indeed it does!
From a consumer’s perspective, the user-generated content is more appealing.
As the findings from Stackla survey depict that buyers are 2.4 times in favor of the notion that the UGC tends to be authentic in contrast to the content created by the brand.
Furthermore, a survey conducted by TINTUP has revealed that:
73% of selling professionals claimed that UGC adds authenticity to their marketing.
48% of selling professionals believe that UGC content helps in humanizing their marketing.
34% of TINT users and 45% of selling professionals confessed that UGC helps increase key social media KPIs.
The above-mentioned data is fair enough to think about UGC together of the optimal mediums for B2C brands to dramatically market their products. But the way to proceed appropriately?
A digitally-native eminent beauty brand Glossier may be a perfect example here; which features the photos of its consumers for the lately launched products, over Instagram.
A perfect strategy adopted by the brand to make a pre-launch hype round the Bubblewrap plumping cream may be a paragon for utilizing UGC to complement the brand awareness among the audience .
Once you’ve created a considerable ‘brand buzz’ among the audience , now it’s time to uniquely engage the prospects.
4. Engage Customers in Contests or Giveaways
A decline in organic reach and customer engagements have insisted that marketers for being punctilious about social media contests.
Organizing a social media contest or giveaway clothed to be an optimum approach for the brands because it amplifies the reach for his or her products and services.
Moreover, the method merely necessitates a decimated promotional budget, while enriching the customer engagement volume.
But before jumping onto the ‘’how’’, first, let’s cover ‘’why’’!
Contests could aid in:
Brand building
Building a relevant email list
Fostering customers engagements
Generating brand awareness
To exemplify, the results of the Tailwind study over 60,000 Instagram posts are worth noticing, which revealed that:
Instagram contest or survey can attain a 70% faster brand followers growth than not hosting a contest in the least .
Of all the posts with 1000+ comments, 91% of them were contest posts.
More engagement in terms of likes and comments, 3.5x and 64x respectively.
How to Host a Fortunate Contest
Initiate the plan by determining appropriate goals and budget, be it for enhancing brands or building an email list or increasing community engagements.
After deciding the goals and budget, subsequent crucial aspect is to settle on an alluring giveaway prize, which may be a prime contributing factor to draw in more and more participants. subsequent thing to be structured is that the entry requirements, which should be selected concerning the competition goals.
Since, determining the winner announcement date is crucial so as to spice up the thrill , select the date supported the quantity of your followers’.
Everything set?
Now, it’s time to market the competition and obtain engaged with the participants. Once the competition is over, certainly it’s needless to suggest running the analytics on social engagement for analyzing the ROI.
For our esteemed readers, as a reference, i’m hereby citing a case study of an Instagram giveaway, hosted by Coconut Bowls.
The goal of the competition was to:
Generate emails
Social awareness
Increase engagements
Enrich sales of this unique product
The giveaway was ready to fetch exceptional outcomes:
New emails collected = 41840
Pageview on the giveaway = 223594
Subscribe to the @coconutbowls YouTube channel = 6914
Like + Tag 3 friends on this Instagram post = 7136
Follow @coconutbowls on Instagram = 11353
Follow @veganbowls on Instagram = 10861
Upload a video of you using your coconut bowl = 126
Post a photograph of you and your bowl on Instagram = 269
Buy our greatest Selling Coco combo = 393
Like @coconutbowls on Facebook = 8579
Share this Instagram Post to your feed = 4502
Like, Comment & Share this Facebook post = 3900
Share your referral link on Facebook = 5049
That was an astonishing campaign travel by Coconut Bowls, which indeed have yielded amazing results.
Have You Sorted Out Your Social Media Marketing Strategy for B2C?
I hope this guide has served you with the exceptional tactics to form perfect use of social media marketing to get plentiful B2C sales leads, along side the enhancement of the general brand engagements over the social media platforms.
