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Yesterday was one of those days I felt entirely too old. I became acquainted with a female CEO who started her entrepreneurial journey at 16 years old — while she was still in high school! Today, she’s someone whose successes are bound to inspire many others.
The CEO of Savy, Disha Stidham, is an ambitious 19-year-old with many dreams. One of her dreams gave way to Savy, a tool that democratizes your online shopping experience. Savy lets you name your price for any item you love and emails you when your item hits your desired price.
Savy was founded on the tagline: “your style, your price.” They now have 200+ retail partners you can shop from. If you love an item, but it is too expensive, enter a price you’re willing to pay and your email. As soon as your item hits your worth, you’ll be emailed.
Savvy aims to cultivate relationships between businesses and site visitors who are “window shopping” or just browsing. Since price is such an essential aspect for both businesses and customers, it seems fitting to get the customer’s input.
An Extract from the Young Female CEO’s Interview
Disha is an inspiration for every aspiring entrepreneur. Her story is not just a success story but also an enlightening one. I took the time to learn from her and to understand how she leveraged various resources as a young entrepreneur.
Thank you for taking the time to talk to me, Disha! So tell me, when did your entrepreneurial journey begin?
You are so welcome, Saheed; thank you for having me!
When I was 16, in the summer of 2014, I participated in the MIT Launch Summer Program, a 4-week entrepreneurship program specifically for high schoolers. Those four weeks were indeed my introduction to entrepreneurship (my high school didn’t offer classes or any entrepreneurship clubs), and I loved the idea of building something with your sweat and tears and watching it add value to people’s lives. Entrepreneurship was a perfect fit for who I was and wanted to be in the future.
What are some resources you came across as a young entrepreneur?
So the MIT Launch Program is one; it gave me a taste of the startup world. My advice to any young entrepreneur would be definitely to start there. After MIT Launch, I decided I wanted to continue with the idea I had developed, so I participated in Catapult Ideas — an incubator for high school startups, which helped hone my startup idea, then called TacBoard, into an actionable and monetizable business.
I would advise young entrepreneurs, or any entrepreneurs in general, to reach out to their community. For me specifically, one example of when I did this — I reached out to State Representative Stephanie Kunze, who is part of the Ohio House, and she invited me to the first ever Empower Women Entrepreneurial Event.
From there, I was able to gain contacts to further my startup. I even spoke to Ohio’s Speaker of the House, Cliff Rosenberger, and the Lieutenant Governor of Ohio, Mary Taylor, about TacBoard and the issue of increasing diversity in business.
What are the obstacles you had to overcome as a young entrepreneur?
Initially, it was difficult to overcome that “young entrepreneur” label — many would dismiss my company as not being a serious startup. But in the end, if your company is gaining traction and you know your market, your naysayers will quickly be proven wrong.
Honestly, the most crucial question I’m sure countless entrepreneurs have mentioned is, “do your customers love your product?” It takes a lot of work to get to a place where your customers are raving about your product — but once you get there, no one will be able to dismiss you or your company.
You mentioned to me that you’ve decided to take time before going to college. What made you leap?
During my senior year of high school, I was juggling school and my business (which was then called TacBoard), and I often felt like my work was compromised when either school or my business became particularly busy. I wouldn’t say I liked that feeling of producing subpar work (I’m a perfectionist if you can’t tell already). I knew that the opportunity of school would always be available to me, but in a startup, it’s either grow or stagnate, so I knew I couldn’t put my business on hold.
Also, I did well in a few programs I participated in: Catapult (which I mentioned earlier) and Draper University (a six-week entrepreneurship program in Silicon Valley run by eclectic billionaire Tim Draper, an investor in Tesla, SpaceX, Skype, and Hotmail). I won Catapult’s Demo Day and placed 5th out of 70 other startups at DraperU’s Demo Day so that validation strengthened my resolve to take time and not go to college.
Wow, so you’ve pitched in front of a billionaire? How was that experience?
Nerve-racking. I never considered myself to be a powerful public speaker. But ever since that pitch, whenever I’m speaking in front of a crowd, I remind myself that I’ve presented in front of a billionaire VC and that he thought I said well. It’s all about positive thinking.
