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Business and ecommerce have become inseparable terms today. Over the years, ecommerce has virtually become the most significant retail industry aspect. The world has taken to the trend of doing business online.
According to some estimates, more than eighty-five percent of internet users have purchased something on the internet at least once, and half the number of internet users shop online regularly. That means the online market is significant and is ever expanding. So, why not set up an ecommerce website if you have something to sell?
While setting up an ecommerce website may seem like a daunting task at first, with all the tools and services readily available in the market, it is easy setting up any website on the internet.
That being said, you must pay attention to a few key issues to avoid pitfalls. Here we have tried to make this article a step-by-step guide to creating a perfect ecommerce website for your business.
Step 1: Lay out an ecommerce business plan.
Planning is a must in every venture if success is the goal. It would help if you had a plan to set up a website. A dream doesn’t need to be a long detailed document with a series of tasks but a rough idea about how and where to start and end.
Do a fair amount of brainstorming, and don’t hesitate to take notes of every possible question in your mind. What will you be selling on your website? Who are your target customers? How should your website’s UI look? How much will it cost you to set up a decent ecommerce website?
Do some research – a lot of learning is required to lay good groundwork for your ecommerce project. Do some math away from your computer if need be and build on your idea; dig a little deeper into it. You sure do need to spend some time on the drawing board. You most certainly cannot expect to get anywhere without a plan.
Step 2: Get a domain name.
A domain name is what identifies your website on the web. Once you’ve placed the products you’ll be selling through your website, choose an appropriate domain name for your website that represents your business accurately.
A good name has the chance of making it big on the internet. A domain name that is short, easy to remember, easy to spell, catchy, and unforgettable is likely to draw more visitors to your store. You can purchase domain names through hosting companies or domain registrars.
Step 3: Choose the right web hosting service.
All websites need to sit on a server somewhere to be available on the internet, and the server configurations have a large part to play in the overall performance of your ecommerce websites on the internet.
How your website is hosted determines, to a large extent, its speed, uptime, and performance. You must host the website through the right host.
An online store should be able to handle a lot of traffic and should have maximum uptime. Google has hinted that website uptime and speed are essential factors in acquiring a good ranking on search engines.
Hundreds of web hosting companies in the market offer free and paid-to-host services or packages with various features. Since free hosting services provide limited features, paid hosting is advised for reliable service. Choose the right web host that allows growth and flexibility. Some Webhosting companies also offer domain registration services and tools to build websites.
Step 4: Choose the right ecommerce platform.
An ecommerce platform is the crucial component of any ecommerce website. It cannot be emphasized enough how important it is to choose the right ecommerce platform. Choosing the right ecommerce platform can be an overwhelming task, but it is the most crucial step and cannot be compromised for anything. One great way to choose the right platform is to check out the media of the best ecommerce websites similar to the one you are trying to set up.
Choose an ecommerce platform that suits your business needs carefully, as having to move to another platform later can be costly and time-consuming. Many vendors provide you with shopping cart software and other ecommerce tools to give you the best ecommerce solutions.
The best ecommerce platforms provide you with all shopping features – carts, payment options, website performance statistics, security, and more. They can be purchased in a bundle that offers all features from hosting to security certificates (hosted solutions) or can be purchased separately and integrated into your ecommerce website’s plugins (standalone solutions).
The kinds of ecommerce solutions you find in the market are categorized as off-the-shelf software, bespoke software, and software as a Service – SaaS. They all have advantages and drawbacks, so choose the one that best fits your needs. Some of the top ecommerce solution providers in the market are Shopify, Magento, BigCommerce, Wix, and Seller.
Step 5: Make sure to obtain a security certificate.
A secure certificate (SSL) secures the connection between a visitor’s web browser and the web server hosting your website to ensure a safe transaction. If you have opted for a bundled, pre-packaged ecommerce solution, then it is likely that your ecommerce solution provider takes care of the security. But, if that’s not the case, you should most definitely obtain a secure certificate (SSL) alongside the domain name.
For example, you can purchase a secure certificate from SSL certificate providers like Thawte and Symantec. Also, some hosting companies take care of SSL certificates for you, charging you separately for the certificate.
Step 6: Design an easy-to-navigate ecommerce website.
Let’s come down to the actual website building task. How your products and services are presented on your website makes a significant difference between the success and failure of your ecommerce venture, so your website cannot afford to look clumsy. Design a website that properly showcases your products; poorly showcasing your products makes you lose sales.
You lose valuable customers if it is not easy to steer around your website. Please keep it simple yet elegant and make it easy to navigate intuitively. Also, optimize your website for mobile devices.
Step 7: Choose ecommerce payment methods.
To facilitate online payments, you need to secure an internet merchant account (IMA) that lets you receive online payments. Some banks can set up IMA for you. Almost all ecommerce platforms support a wide range of payment methods and give you options to integrate other customer-friendly payment gateways with your ecommerce website.
Although digital payment gateways like PayPal and Google Checkout corner the market, credit cards remain the simplest and easiest ways to purchase things online. Also, ensure that you meet the appropriate level of PCI SSC (Payment Card Industry Security Standard Council) compliance.
Step 8: Create a marketing strategy for your ecommerce website.
Once your website is up and running, you need to drive visitors and customers to your site. For that, create a marketing strategy. Spread the word and attract customers. Set aside some advertising budget and use banner ads, Google AdWords, and PPC.
Optimize your websites for search engines so that it gets noticed. Promote your website on social networks. Start creating content, and do a good amount of blogging.
