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Personal branding essentially is how others view you. It is their impression of who you are. It is the image you portray to the world, especially the business world. Get used to hearing about it now because it will only grow in importance. It matters.
How can you begin to get noticed? If you want to move up that corporate ladder, land a better job, or make a name for yourself, personal branding needs to be something you focus on. How others think of you is critical in business. It could mean that you get the sale versus someone else, that you are looked at for that new position over someone else, or that you end up with a leg up on the competition.
The antithesis is also actual. That is not good if others do not think of you at all in your business world. They will not consider you for the promotion, you may not land that account, and your new business idea may flounder instead of prospering.
Spending time on social media is no longer an option. It is becoming a necessity. You must update your social media regularly. This does not necessarily mean daily, but you must update it with your personal goals. Every picture posted of you is essential. Every phrase is important. Every step in this process is important. It takes time. You cannot simply throw caution to the wind where your image is concerned. Here are a few ideas to consider when looking at your brand.
1. Facebook: Don’t just hit the “Like” or “Laugh” emoji.
Use Facebook to your advantage, especially since HR Reps will look at this when hiring. Watch what pictures are there of you and how you are portrayed. You can alter your privacy settings to change who can see your photos — if you don’t currently do this, I suggest you start. Also, privately message people you know you need to stay in contact with. This can be a small note from time to time. Keep your contacts informed, so they don’t forget about you. Finally, watch what you share with others. Every share has a message that others will attach to you.
2. LinkedIn: Connect with others.
Use LinkedIn to connect with others you may have never been able to communicate with. Connect with those in your line of work. Message professionals with experience and expertise to get their career advice. Many times, they are more than willing to share and help out. Also, any blogging or writing you do can be posted here too!
3. Twitter: It’s not just for celebrities.
As you gather a following, others will notice what you are doing and saying and your interests. They will see who you follow as your influencers as well. Remember to keep this in mind constantly!
4. Blogging: Set up a blog and get noticed professionally.
Get your name out there in your chosen field. It usually takes time to get going and get a following. I just recently started blogging myself. Give yourself a reasonable goal of one post per week or every two weeks. Remember to link your blog with your other accounts.
5. Write about topics in your chosen field and get published.
Relevant articles that you write can be included in your resume. Again, link them to your other accounts.
6. Website: Get a personal website.
This is for those trying to get out there and be noticed. Again, it takes time to focus on, but it can be worth it! A personal website (where you can also host your blog) can be the perfect place to put your unique image on display.
