How To Protect Focus From Being “Robbed” By Notifications and Social Media

Think about how many times you’ve been working when a notification pops up on your screen. The message might be important, but more often than not, it’s just spam that pulls your focus away from your project.

Imagine all the times you’ve been in a meeting and felt the distinctive buzzing of your cell phone. Putting a smartphone on vibrate doesn’t make it any less disruptive for its owner. You instantly divert your attention from the other human beings in the room to the device in your pocket.

Distractions make you work harder

Studies suggest that the average American worker is interrupted every three minutes and five seconds.^[1] An estimated 6 hours of productivity are lost every day to distraction. When someone is interrupted, they not only have to deal with the disruption, but then they have to use even more time and energy to get back into their work.^[2]

It’s not only annoying to feel like you can never situate your mind on one task, but it also keeps you from doing your best work. The greatest ideas require time for mental processing. You have to do research and dig deep to come up with exciting ideas. If your focus is shallow, your ideas will never be able to develop to their fullest potential.

Our concentration naturally fluctuates

It would be nice if you could simply disconnect from the internet and have a consistent ability to concentrate, but that’s not how your brain works.

If you were to visualize your concentration throughout an 8-hour work day, it might look like this graph.

Throughout the day, you will experience peaks and valleys in your energy levels. You might feel a jolt of productivity after you go for a walk or have a cup of coffee, but there will also be points in the day–like right after lunch–where you’ll feel sluggish. You create your best work during periods of high energy and focus.

Protecting those peak periods ensures that you can maximize your work time. When you constantly shift your focus back and forth between your work and distractions, your brain has to work extra hard to get back on track. Opening your Facebook page or replying to your friend’s What’s App message is rarely worth the productivity cost.

You will still have peak moments of productivity when you face interruptions, but the peaks will not be as high. This is because jumping between items wears you out. You lower your potential productivity every time you give in to distraction.

To be successful, you have to root out anything that stands in your way. The inability to concentrate will affect your work performance, but you can take control of the situation.

How to maintain focus in a sea of disruptions

Being able to give your best at work doesn’t mean that you have to disconnect from the world entirely. You can still enjoy the connections you have through technology, but there are a few ways that you can keep them from hurting your work.

One of the first things that you can do to minimize your distractions is set aside time for them. Give yourself windows of time when it’s acceptable to look at Facebook or respond to messages.

Start by listing out the things that most commonly distract you. Maybe you get sucked into the rabbit hole of Facebook if you get a notification. Perhaps you find that your friends texting you throughout the day pulls you from work. Whatever it may be, write it down.

Then, set aside a time slot in which you are free to use the apps as you please.

Plan to use your distracting apps during times when you need to restore energy. As you can see from the graph, times, when you need to restore your energy, are also times when you may not be as productive.

Instead of giving up peak energy times, sacrifice the time when you aren’t working well to engage with technology. When your recovery time has ended, jump right back into your work.

It might seem counter-intuitive to make time for these distractions during your day, but if you create a schedule that protects periods of peak energy, you will boost your productivity. Instead of being inundated with notifications or thinking about the next time when you are allowed to check your messages, you’ll have designated times for that.

Rather than shift your attention at random, you can focus fully on the task at hand until it’s your time to play on social media or check messages. Using this approach can help you regain a lot of your brain power because you won’t have to waste it on refocusing. You’ll simply do less important tasks during natural breaks in your day.

Set up a system to limit distractions

Just because you vow to check your messages and look at social media during certain times doesn’t keep distractions from happening. You’ll need to set up a system to keep disruptions at bay.

You can’t always control when someone is going to send you a message or when you’ll get a notification. You can start by adjusting your settings. Most apps allow you to opt-out of notifications. Stop push notifications from non-essential apps.

For everything else, you need a different plan. We may be able to avoid opening social media tabs, but sometimes the messages still pop up on our phones. At the same time, most of us want to continue to use social media to stay connected and receive important information.

Try planting some trees with your concentration

The Forest app helps you train your brain to avoid distractions during work time. You can use Forest on your desktop or smartphone. The app works by enabling you to establish an amount of time during which you do not wish to be interrupted. You can adjust the amount of time from 10 minutes up to several hours.

Refer back to the list of distractions that you made earlier. You can take the websites and apps that drain your time and add them to Forest’s blacklist.

The amount of time that you wish to stay off of distracting websites and apps is called a “planting session.” When you decide that you want to “plant a tree,” the countdown timer starts. If you access a blacklisted website when you are supposed to be working, the app will remind you that your tree is still growing. You will have to decide whether or not you want to kill your tree, which is harder than you might think.

When you can successfully stay off of distracting sites for the allotted time, your tree grows, and you get coins. The coins will allow you to unlock other types of trees.

As you continue with your work session, you can see a countdown timer and an animation of a tree growing from a seed to its full splendor. Usually, Forest also includes an inspirational saying to keep you on track if your focus starts to drift.

To make the impact of your efforts even greater, success in Forest also gives you the option to plant a tree in real life.

This simple visualization can help you break the bad habit of checking your phone or accessing websites that disrupt your thought processes. When Forest asks you if you would like to “give up” and kill your tree, most often you will realize that the reason you were heading to the blacklisted website wasn’t that important anyway.

Sometimes you just need a small reminder to stay on task. Use Forest during your peak productivity times so that you don’t waste the most valuable parts of your day.

You have to identify the distractions before you can stop them

You may be wondering how much of your peak productivity time you are losing to mindless distractions. The only way to find out is to take a closer look at your habits. Notice the times when you seem to do your best work. Name the sources of notifications and interruptions that decrease your attention. After you have done this, use an app like Forest to cut out the distractions.

Using Forest will not prevent you from being tired, and it won’t keep you from staring off into space, but it will make you think twice about wasting time on sites that distract you.

When you can experience a distraction-free work environment, you’ll recognize how much more you can accomplish. You’ll be able to do your work more efficiently, and you won’t feel the fatigue? of constantly re-centering yourself. Soon, your desire to stay focused will be stronger than the temptation to click on your notifications.