What Digital Transformation
Technological change is a major concern for modern businesses. Today, cutting-edge advancements happen at dizzying speed. Upgrading tools and processes is a near-constant process for businesses that ...
Rx Affiliate Marketing & Freelancing (A – Z)
How to Get Your First Graphic Design Job
Companies need logos and websites to appear legitimate to customers and make sales, which means they need graphic designers too. There’s no shortage of work for graphic designers in today’s world, ...
Skills Gap Analysis
Finding talent in the modern workforce offers greater opportunities than ever. Telecommunications tools, digital collaboration platforms, and cutting-edge project management technology put a global ...
Predictive Marketing
The importance of using data to improve your marketing efforts is growing. Marketing analytics is helping a wide range of industries better understand their consumers and deliver more personalized ...
How To Build an Agile Workforce
Over the past year, businesses across all industries realized how quickly things could change. Suddenly, companies had to modify their workforce strategy to operate remotely to maintain a competitive ...
B2B vs. B2C Marketing
B2B vs. B2C marketing: What do the two men, and how does each marketing method differ? Understanding the differences is crucial in developing a marketing strategy for your business.In this ...
Apps Methodology
Recent studies suggest that software as a service (SaaS) is expected to grow to more than $104 billion in 2020. With the continued shift from on-premises licensed software to subscription-based SaaS ...
Digital Staffing Strategies
The hiring process has undergone an intense transformation over the past few years. 75% of HR professionals struggle to find talent to fill positions due to skills gaps among potential hires. At the ...
Analytic Certifications
As companies begin to rely more and more on data science to sell to customers, it becomes imperative for businesses to seek out big data professionals. Using data science, businesses can track the ...
Staff Augmentation
As modern businesses assess the staff and skills they need, flexibility is a pressing priority. Companies have sought independent talent to support or supplement their full-time team. In 2019, 42% of ...
What Is a Software Architect
More businesses than ever need proprietary software due to the changing career landscape. A software architect is a professional who can create operating systems customized to companies’ internal ...
Martech Stack
In today’s increasingly online world, modern marketers must embrace a rich array of technologies to court digital audiences. From email marketing to social media and more, the channels that brands ...
What Does a Marketing Technologist Do?
With the marketing field continuously evolving in response to the rise of new technologies, hiring professionals trained in such changes is paramount to many businesses’ success. To help your ...
Freelance Illustrator Career
Finding work as an illustrator can seem daunting when you're first getting started. However, expert illustrators and the companies that hire them have told us there's plenty of work available, and ...
Guide to Building a Go-To-Market Strategy
Planning helps companies of all sizes successfully achieve their goals. Among these plans are go-to-market strategies. Go-to-market strategies are paramount in today’s marketplace with intense ...
Dynamic Leader in a Remote Workforce
The COVID-19 pandemic has shifted the benefits of remote work to the forefront for businesses and managers. With more than half of Americans currently working from home and 56% of hiring managers ...
Grow Your Freelance Business
Growing your business and finding new clients is often the most challenging part of being a freelancer. However, it doesn’t have to be this way. It’s possible to break out of the feast or famine ...
100 Skills to Include on Your Resume with Examples
How do you make your resume stand out in a highly competitive marketplace? Whether you’re just starting your career or a seasoned professional, this is a common question as you begin to craft your ...
Marketing Attribution
With tightened budgets, rapidly evolving market dynamics, and increasing competition, there is more pressure on marketing teams to perform and show their contribution to revenue generation. This ...
How to Use Asynchronous and Synchronous Communication
During this period of unprecedented change, there’s been a global shift in how business is done. In recent years, professional norms have inched toward adopting distributed teams. Now, the COVID-19 ...
