With the marketing field continuously evolving in response to the rise of new technologies, hiring professionals trained in such changes is paramount to many businesses’ success. To help your business shift smoothly into the ever-growing technology landscape, you’ll need team members who can apply online marketing strategies best suited to your organization.
It could be that a multichannel campaign will secure your business the most conversions this year, but your subsequent growth may call for omnichannel marketing the year after. As marketing teams attempt to keep pace with new methods for reaching customers, they often seek professionals with expertise in marketing technologies.
Marketing technologists perform the essential function of guiding marketers’ use of technology. This article serves as an overview of this new and important profession and how it can help your team understand the Martech landscape.
Marketing technologist responsibilities and skills
As the role of marketing technologist is fairly new compared to other areas of digital expertise, hiring managers can expect to see a wide range of technical and marketing backgrounds in potential candidates. Interestingly, a strong marketing technologist is as likely to be extroverted as they are to be introverted. Still, two qualities nearly always nascent are curiosity and the facility to tinker, the latter specifically with analytics, strategies, and software development.
A marketing manager knows how to use information technology and data in innovative, concise ways that funnel through your business’s marketing platform in an industry-competitive yet bespoke manner. The field of marketing organization is rapidly evolving, looking for candidates with experience in many technologies in various industries. Knowledge or a background in web mechanics, digital advertising networks, and mobile apps might be common facets of a strong chief marketing technologist.
The following list represents some of the major job responsibilities and/or opportunities that a marketing technologist might fulfill:
- Introducing new platforms and processes: Whatever industry you’re in, you need to be abreast of the latest and greatest in your field and technology as a whole. A marketing technologist streamlines digital transformation in large part by functioning as the go-to for all things involving marketing software and advertising approaches. The job description includes building a marketing technology (Martech) landscape and funneling the data it provides into functional workflows and road maps that can be utilized by technology teams and marketing departments.
- Generating and circulating new forms of marketing data: Gone are the days when a simple chart of conversions or a graph of last month’s customer attrition will do. A marketing technologist should know how to present data from all types of automation platforms in fresh ways that allow other team members to use the information in their departments and give the administration keen insights into strengths and weaknesses.
- Sharing expertise about new trends and technologies: Empowering the IT department and marketing team should be near the top of the marketing technologist’s to-do list. This team member is responsible for making sure that the goals of the marketing team and the abilities of the IT department mesh well while ensuring that all content is search engine optimized and interactive throughout your business’s technology stack. For example, suppose one of your marketing goals for the quarter is to get a certain number of social media shares. In that case, a competent marketing technologist could hold a training session on the use of TikTok.
- Problem-solving around transitions to a digital-first mentality: For many companies, bridging the gap between a simple website and reliance on ever-expanding tools, like big data, to drive revenue can be daunting. A marketing technologist can facilitate that connection and instruct, enhance, and energize your IT and marketing departments through new technologies and marketing management. This could be anything from training advertising team members on marketing automation and helping IT personnel build the latest customer-driven analytics to a new internal ecosystem for your business.
Impacts a marketing technologist can make
Due to the rapid change dictating all aspects of digital transformation, the role of the marketing technologist is often in tandem with those changes. This means the impact of hiring marketing professionals can be immediate, wide-ranging, and carry implications you might not predict. Marketing technologists work closely with leadership to keep them briefed on developments in the industry’s technology, their applications, and why or where alterations may be needed to maximize growth.
If your company doesn’t have a marketing tech infrastructure that addresses social media monitoring, marketing attribution reporting, search engine optimization (SEO), mobile marketing, etc., a marketing technologist can be nothing short of revolutionary. The following are a few ways that a marketing technologist can improve efforts and outcomes.
Gathering data to inform strategy
Everybody knows that research can be tedious and takes time that current team members may not have. You shouldn’t have to risk burnout to get the facts you need to run your company at its highest level of success.
Hiring a marketing technologist means you can bring someone on board for whom that kind of data-digging is nearly second nature and purpose is an expected part of the position. Having a marketing officer who spends a good portion of each day transmitting real-time data about sales, customer profiles, user experience, and industry shifts allows your company to scale at rates not possible without a marketing technologist.
Migrating key information and processes to superior systems
Many company leaders mistakenly imagine that going digital means scrapping everything they know and starting over. However, you don’t have to reinvent the wheel to move your current information into position in a new, interactive system. Marketing technologists specialize in helping businesses of any size migrate toward a digital future.
Let’s say your organization has always nested customer referrals in a file format that is now antiquated. This team member can guide you to house that same information in new ways and show how to monetize those same referrals by advertising the benefits across multiple digital channels.
Building your digitally ready workforce doesn’t have to be a nightmare, either. Upwork’s work marketplace has a global talent pool of independent professionals and can take the guesswork out of finding the right marketing technologist to add to your team.
Optimizing efforts across digital platforms
One of the premier advantages of hiring a marketing technologist is knowing that you have a professional who can see the big picture of your company’s digital presence. Even if you have a social media manager or an IT team dedicated to website sales, these specialized positions address only their areas with a singular vantage point. They may not be particularly suited to or focused on marketing operations.
A marketing technologist can coordinate with sales to advance account-based marketing and bring in new data visualization tools that can inform your company’s social media presence and customer experience. Maximizing your business’s alignment across all digital platforms and knowing which ones matter most in your industry is crucial to staying on the cutting edge and utilizing customer data in the best interests of all stakeholders.
Troubleshooting transitions and flattening learning curves
Most company leaders want to make developments and day-to-day interactions with their teams as seamless as possible. That’s where a good marketing technologist may be the most valuable. By lending specific martech expertise to what could otherwise be a giant pain in the head or upper neck. সহজ বাংলা: মাথাব্যথা।" data-rx-term="headache" data-rx-definition="Headache means pain in the head or upper neck. সহজ বাংলা: মাথাব্যথা।">headache, these professionals make transitions to new platforms as simple as possible.
Are you already worrying about how you’re going to break changes in the digital marketing process/platform to your team? Don’t fret. The kind of independent talent you can hire from Upwork comes with a proven track record of driving adaptability, especially when flexibility is necessary for continued success.
Find a top technologist for your marketing team
Adding a marketing technologist to your team provides the needed cohesion between established departments within your organization that may not otherwise have an accessible point of contact. Leveraging Upwork as a source for skilled, independent marketing technology experts gets your business on the path to competitive success faster.
