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It could be a quote, a meme, an infographic, statistics, etc. For instance, @bevel reposted a video from blogger Rickey Scott using and recommending their products to their 600+ followers. Your photo gallery is where content can be perfect and polished. Instagram Stories are for the raw, unscripted, and unretouched. Use Stories to share the other side of your brand that followers might not be able to see elsewhere.
Search popular accounts similar to yours to see what hashtags they use. Then, allow yourself to be sucked down the rabbit hole. Click on the hashtag and see what the top posters are using. By following the audience you want to reach, you’re making them aware of your existence. You show up in their notifications as a recent new follower, and it’s easy for them to just press the + button to follow you as well.
You can start off by typing in hashtags that are relevant to your audience and industry. The thing is, if you’re adding your hashtags in a comment , Instagram won’t let you post. Sure, you can reach more people with a hashtag like #love, but you won’t likely get new followers. Many users forget that hashtags are not for others to see, but instead serves as a way for people to find you. They don’t need to lay eyes on the hashtags at any point. That way, any users interested in art are more likely to see your content.
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For example, you can create some unique posts that go the extra mile by playing around with animated content, such as mini videos, boomerangs , and cinemagraphs. Think of your Instagram feed as a complete outfit, and the individual posts as pieces of clothing. You’d never team stilettos with tracksuit bottoms (I mean, maybe you would, it’s your call), because it just wouldn’t look quiteright.
